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Price War Develops in Branding Irons Market
January 7, 2008

The Competition for Branding Irons Heats Up, As Manufacturer Unveils
New Line of Irons for Consumers

The price of a custom made branding iron just got a lot cheaper, as manufacturer Branding Irons Unlimited (BIU) launched a new line of irons designed exclusively for small businesses and hobbyists looking to add their signature or logo to their wood creations.

These new irons, dubbed the “Ready-2-Brand” series, are offered in 22 selectable designs and can be purchased in either fire-heated or electric. Five of the seven new packages are available for under $100.

This new line comes in direct competition with other branding iron manufacturers, who currently offer consumer products

“The Ready-2-Brand line brings a level of quality never before seen in this price range,” says Branding Irons Unlimited President, Billie Eglick. “There is nothing inferior about these irons. They’re a high quality product offered at an affordable price. Nothing on the market today is comparable.”

The highlight of the new collection is an iron that features a customer’s hand written signature. A customer supplies a copy of their signature either digitally or by mail and in just a few days, it is made into the face of a branding head, allowing the customer to sign their wood crafts with their own signature. Branding Irons Unlimited offers the product at a price $50 less than a competitor’s comparable product.

“We’re very proud that we are able to put together an affordable iron with no compromise on quality” says Eglick. “All of our branding heads are made in house, custom engraved to order at our facility in the United States.” Indeed BIU is one of the few branding iron manufacturers that still offer irons made entirely in the U.S.

Branding Irons Unlimited staff claim new streamlined manufacturing methods, the use of pre-designed templates and “a serious commitment to cutting production costs” are responsible for the company’s ability to offer these newer, more inexpensive branding irons.

The kick off of the new irons coincides with the launch of its new e-commerce service, which will offer the new products available at RUSH turnaround, an unprecedented 2 business days!

Branding Irons Unlimited is a subdivision of Infinity Stamps, Inc., a company devoted to meeting the marking needs of consumers and businesses alike.


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For more information on this topic call Bryan Faragher at 818-576-1188 or email bryan@brandingirons.com








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